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LSR GROUP Ltd. opens the first specialized retail chain of brick stores in the North-West region, which will be known as the "Brick Center" |
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In April Research and Production Complex "Keramika" JSC opens the first specialized retail chain of brick stores in the North-West region, which will be known as the "Brick Center". Customer discount cards will be introduced for retail sales of bricks for the first time. For the first time bricks will also be purchased by bank plastic cards.
"Brick Centers" is a specialized retail chain of brick stores of "Keramika", one of the largest players on the market of common bricks of Russia selling products of three brick production plants of LSR GROUP Ltd.: Research-and-Production Complex “Keramika" JSC, "Lenstroikeramika" JSC, "Pobeda" JSC. In the stores on display are all items of the line of products under the trademark RAUF, modern high-quality new generation bricks combining the latest technological solutions and multi-centennial traditions: expanded economy common stoneware, facing and textured bricks, as well as decorative bricks. In addition, the stores will also offer all kinds of products required for masonry construction processes: tools, mortars, stucco, etc.
Currently in total four "Brick Centers" are open. Three of them are located in St. Petersburg at: 55 Yuzhnoe highway - "Keramika"; 140 Leninskiy Ave - "Zagorodniy Dom"; Kolpino 9 Zagorodnaya St. – "Pobeda". One more store is situated in Nikolskoye, Leningrad region, at: 1 Zavodskaya St. – "Lenstroikeramika". The total number of employees of "Brick Centers" is equal to 30 persons. All the "Brick Centers" are interfaced and can be reached by one common phone line (812) 380-3530.
The market for retail sales of bricks in St. Petersburg and Leningrad region is estimated at 45,000,000 – 50,000,000 pcs of equivalent bricks. The projected sales of bricks through the "Brick Centers" for 2005 are estimated at about 20,000,000 pcs, which is equivalent to 40-45% of the market. With the total market capacity (both wholesale and retail) equal to 320,000,000 pcs, the share of the "Brick Centers" will amount to 6.2% of the total market for common bricks in St. Petersburg and Leningrad region.
"The specialized chain of "Brick Centers" is a unique business both in St. Petersburg and, to my knowledge, in Russia", - says Georgy Vedernikov, Vice-President of LSR GROUP Ltd. - The "Brick Centers" provide free consulting services in selecting and estimating the requirements in types of bricks for each house layout plan, on-site training in uses of RAUF bricks, architectural designs, delivery of bricks to the construction sites. In my opinion the "Brick Centers" as a concept is a brilliant idea".
It is contemplated that during the year at least 60,000 customers in total will visit the four "Brick Centers".
Future plans of "Keramika" JSC for the expansion of the chain of the "Brick Centers" include opening additional stores in the northern part and on all exit routes of the city.
By way of a reminder, RAUF is a modern high-quality brand of new generation bricks, which combines state-of-the-art engineering solutions and multi-centennial traditions of utilization of bricks as construction material. The new trademark RAUF has been launched on the construction market of St. Petersburg, Leningrad region and Moscow in the beginning of April.
The product line of RAUF bricks comprises premium grade facing bricks, texturized face bricks, solid brick. According to the analysts of the Research and Production Complex "Keramika", expanded economy common stoneware will be the most marketable products, because they are unique on the Russian market for their excellent heat-insulating characteristics which reduce the time of construction of a housing block and retain all the best properties of common bricks. The new trademark RAUF is intended for the low-rise housing construction market, which is viewed at the Research and Production Complex "Keramika" as very attractive and rapidly growing. With the new RAUF bricks, the Research and Production Complex "Keramika" wants to capture 80% of the brick market in this segment.
The LSR GROUP Ltd. is the largest group of construction companies in the North-West of Russia. Its establishment dates back to 1993. The principal business activities are: development projects, construction work and contracting services, infrastructure building projects, production of general and rock construction materials, on-site construction engineering, as well as other support services. Currently the LSR GROUP Ltd. comprises 30 companies, including market leaders, such as "Dorstroiprojekt" Group, Construction Corporation "Revival of Saint Petersburg" JSC, "Gatchinskiy DSK", Research-and-Production Complex "Keramika" JSC, "Group 45" JSC, "Barrikada" JSC, "Rudas" JSC, "Pobeda" JSC, etc.
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